Discovering the true value of Luxury and Specialty Properties takes time, knowledge, and creative judgement. Marketing requires a sophisticated approach to maximize the outcome of a sale.
To accomplish this task, it’s vital to explore visionary options, apply analytical data in determining what precise methods of exposure will be created to accommodate the desired result. Tailor-made plans begin by expanding marketing techniques and include elevated levels of staging, photography, video, advertising, and other proprietary methods that are designed to highlight apparent features and expose subliminal value that appeals to a buyer’s lifestyle, ultimately maximizing opportunities for both buyer and seller.
Tony’s trademarked ‘Dream Home Vision Process’ is designed to:
- Maximize your dollars
- Save you valuable time
- Most of all, give you peace of mind knowing you are doing the right thing, at the right time
And his trademarked ‘Why Homes Don’t Sell Process’ provides a questionnaire of why your home hasn’t sold and creates solutions to do so. Both have been tried and proven for over 20 years and are applied during weekly reviews.
Ratchford Luxury is associated with Keller Williams Luxury International, which is an exclusive group of 2,000 real estate consultants with Keller Williams Realty International, a powerful network of 160,000 associates. Keller Williams Realty is currently the world’s largest real estate franchise by agent count. Ratchford continues to deliver exceptional results after 45 years and 5,000 closed transactions. Tony acknowledges his success survives from knowing the importance of providing more value to his client than is expected.
Contact Ratchford Luxury Today
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Tony Ratchford
Elaina Lanson
Megan Luebke
Lee Harding
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