Luxury Home Expertise

We know buyers and sellers can do for themselves, much of what real estate agents did in the past. Today, recognizing the need for creating more value is vital if agents are to be relevant. That means, the Ratchford Group must deliver something to you that is far beyond what you, or an average agent, can do. That is precisely why we have created the Ratchford Luxury Marketing program. It consists of the trademarked Dream Home Process and two levels of marketing opportunities.

Discovering the true value of Luxury or a Specialty Property takes time, knowledge, and creative judgement. Ratchford Luxury Marketing is designed to highlight apparent features and expose subliminal value, ultimately maximizing opportunities for both buyer and seller.

It’s vital to Price your home correctly, and that entails using extended techniques, applying the intrinsic value of your unique appeal as well as features.

Our experience allows us to utilize celebrated abilities in formulating a vision of options that work for a distinct property. We work to improve new techniques which accommodates a changing world, all the while employing proven success formulas from the past. In addition to visionary options, analytics and data are necessary in determining what precise method and marketing plan will be created to accommodate your desired results. Every home has a tailor-made plan.

Ratchford Luxury Real Estate Marketing is part of Keller Williams Luxury International which is an exclusive, elite, and sophisticated group of real estate consultants who raise the bar for service in the upper-tier home market. In addition, Tony is a member of the Institute for Luxury Home Marketing and a Certified Luxury Home Marketing Specialist.

Dream Home Vision

Discovering clarity about what’s important to you sets the stage for the most successful outcome. We do this with an a tried and proven explorative question and answer consultation.

The next step is to perform a market study of your current home’s value, and when appropriate, investigate what the next home looks like. Assuming there is need to go further, this data allows us to create a comprehensive step-by-step plan.

Finally, everything goes into action, whether it’s to sell the present house or purchase a new home. Every week we review progress by implementing our trademarked processes, confirming you are on the right path or determine an adjustment is required.

We know our luxury clientele are balancing many different things at the same time. Our job is to relieve that burden and guide you through your selling and buying options.

And his trademarked ‘Why Homes Don’t Sell Process’ provides a questionnaire of why your home hasn’t sold and creates solutions to do so. Both have been tried and proven for over 20 years and are applied during weekly reviews.

KW Luxury

Our Dream Home Vision process is proven to:

  • Maximize your dollars.
  • Minimize inconvenience.
  • Save valuable time.
  • Find greater peace of mind knowing you are doing the right thing at the right time.
House Main  Entrance

Ratchford Luxury is associated with Keller Williams Luxury International, which is an exclusive group of 2,000 real estate consultants with Keller Williams Realty International, a powerful network of 160,000 associates.

Contact Ratchford Luxury Today

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Tony Ratchford

Tony Ratchford

Lee Harding

Lee Harding

Megan Luebke

Megan Luebke


is a division of

Tony Ratchford Group
Keller Williams Sioux Falls
in association with AnthonyHarding Luxury Real Estate, Arizona